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Parents first, founders second
We’re Roisin and Zac — partners in life and business, raising three little ones in Brisbane, Australia.
BY GEE was born from a simple belief: kids’ clothes should be as practical as they are beautiful — and as kind to the planet as they are to the tiny humans wearing them.
We've worked together to build the kind of brand we couldn’t find: one that makes thoughtfully designed, ethically made clothing that holds up to real life, snack spills, grass stains, and midday naps included.
Every piece is crafted with intention, made responsibly, and gives back, because we believe magic belongs in every childhood.
This is clothing that feels good, looks good, and does good.
From our family to yours — welcome to BY GEE.
OUR VALUES
Quality that lasts.
We believe children’s clothing should be as resilient as the little ones who wear it. That’s why we use high-quality fabrics that are gentle on sensitive skin and designed to stand up to real life — from messy play to endless adventures. We never cut corners.
Comfort meets practicality.
Our clothes are made for movement, naps, and everything in between. We know kids need the freedom to explore the world around them — whether they’re in a car seat, on the playground, or snuggled up at home.
Ethically made, always.
We’ve carefully chosen manufacturing partners who share our commitment to ethical and sustainable production who have been certified for ethical and sustainable manufacturing from independent third-party auditors.
A community of modern parents.
Parenting is the most important job in the world, and you shouldn’t have to do it alone. We're building a community of thoughtful, supportive parents raising the next generation of kind, inclusive, and joyful kids. We respect children’s privacy, so you’ll never see faces in our marketing — just the magic of childhood, captured with care.
GIVE BACK MAGIC
We believe every child deserves a magical childhood — whatever that looks like. That’s why we’re committed to giving back to organisations that help bring joy, wonder, and support to families doing it tough. $1 from every order goes directly to causes that help make that magic possible.
