Stockists
STOCKISTS
We're so grateful to have a beautiful community of stockists who share our love for thoughtfully designed children's clothing made for the magic of growing up.
If you'd prefer to shop in person, need something sooner, or simply want to support one of our wonderful retail partners, you can find a selection of BY GEE pieces at the stores below.
AUSTRALIA
QLD
Teeny Tiny Interiors | Shop 1/73 Victoria St, Mackay, QLD, 4740
Piccolo Poompi | 78 Lannercost St, Ingham, QLD, 4850
NSW
Lilli Rose Design | 2/21 Clarence St, Port Macquarie, NSW, 2444
We Are Mindful | 95 Cronulla St, Cronulla, NSW, 2230
Active Baby Co - Miranda | Westfield Miranda - Shop 3053 - Level 3/600 Kingsway, Miranda NSW 2228
Active Baby Co - Narellan | Narellan Town Centre - 36b/326 Camden Valley Wy, Narellan, NSW, 2567
With Love Gift Collective | 95 Fitzmaurice St, Wagga Wagga, NSW, 2650
VIC
Home Life Childrens Boutique | 224a Campbell St, Swan Hill, VIC, 3585
Fred Peanut Kids Boutique | 75 Main St, Mornington, VIC, 3931
Goldies Store | 92 Gertrude St, Fitzroy, VIC, 3065
SA
The Bay Room | Unit 1/44 Liverpool St, Port Lincoln, SA, 5606
TAS
Hope & Me | 18 Quadrant Mall, Launceston, TAS, 7250
New Zealand
Paper Plane | 100 Maunganui Road, Mount Maunganui, 3116
Interested in becoming a BY GEE stockist?
We're always excited to connect with like-minded retailers who value thoughtful design, ethical production, and quality that truly stands up to childhood.
For wholesale enquiries, we'd love to hear from you at wholesale@bygeethelabel.com.
Parents first, founders second
We’re Roisin and Zac — partners in life and business, raising three little ones in Brisbane, Australia.
BY GEE was born from a simple belief: kids’ clothes should be as practical as they are beautiful — and as kind to the planet as they are to the tiny humans wearing them.
We've worked together to build the kind of brand we couldn’t find: one that makes thoughtfully designed, ethically made clothing that holds up to real life, snack spills, grass stains, and midday naps included.
Every piece is crafted with intention, made responsibly, and gives back, because we believe magic belongs in every childhood.
This is clothing that feels good, looks good, and does good.
From our family to yours — welcome to BY GEE.
OUR VALUES
Quality that lasts.
We believe children’s clothing should be as resilient as the little ones who wear it. That’s why we use high-quality fabrics that are gentle on sensitive skin and designed to stand up to real life — from messy play to endless adventures. We never cut corners.
Comfort meets practicality.
Our clothes are made for movement, naps, and everything in between. We know kids need the freedom to explore the world around them — whether they’re in a car seat, on the playground, or snuggled up at home.
Ethically made, always.
We’ve carefully chosen manufacturing partners who share our commitment to ethical and sustainable production who have been certified for ethical and sustainable manufacturing from independent third-party auditors.
A community of modern parents.
Parenting is the most important job in the world, and you shouldn’t have to do it alone. We're building a community of thoughtful, supportive parents raising the next generation of kind, inclusive, and joyful kids. We respect children’s privacy, so you’ll never see faces in our marketing — just the magic of childhood, captured with care.
GIVE BACK MAGIC
We believe every child deserves a magical childhood — whatever that looks like. That’s why we’re committed to giving back to organisations that help bring joy, wonder, and support to families doing it tough. $1 from every order goes directly to causes that help make that magic possible.
